Traditionally, the word badass implies toughness, strength and a fearlessness. Google defines the word:

noun, informal
1. A tough, uncompromising, or intimidating person.
“one of them is a real badass, the other’s pretty friendly.”

1. tough, uncompromising, or intimidating.
“a badass demeanor.”
• formidable; excellent
“this was one badass camera”

We think there is more too it than that. Being Badass is different from being “a Badass.” Today there are all kinds of badasses. People who are staying true to themselves, their passions and doing no harm to the world around them. There are no longer limits on our ability to become who we want to be. We have access to information, resources and inside of us we have the ingenuity to find our way to the right destination.

Below is a list of qualities we believe helps define what being badass is in a modern world. Every week we will be highlighting one of the items on this list as we explore how to maintain our natural badass essences in an ever-changing modern world. For now….our list as it stands.

  1. Fight for your passions
  2. Respect the environment & the people in it. Be proud of your place.
  3. Don’t give a rip what people think about you.
  4. But give a about other people.
  5. Don’t be afraid to break the rules.
  6. Stand up for what you believe in.
  7. Take responsibility for yourself.
  8. Say what you mean.
  9. Live in the moment.
  10. Be willing to evolve.
  11. Act on your ideas.
  12. Live simply.

Our list may grow. It may condense, but it is 12 for now. We take these things to heart and try to enforce them in our everyday behavior. It is our belief that doing so will help make this life more….more better. Next week: Fight for your passions.

“We are what we pretend to be,
so we must be careful about what we pretend to be.”
Kurt Vonnegut